“While some tracks that make waves on the platform may be fun and catchy and continue to gain traction in its whole form on streaming platforms and the like, what is most important in successful TikTok hits are the catchy bars that hook people in and allow them to use their bodies and facial expressions - from dance moves, costume changes, creative makeup and more - to put themselves in the song. The audio content of TikTok videos is the song itself and not the user singing, rapping or talking over it, meaning songs with clever or quotable lyrics tend to be the most popular,” Ana Monroy Yglesias writes for Grammy. “Since the video clips can only be 15 seconds long, the app only plays a short segment of the featured song. Truth be told, there's a bit of an art to getting songs to go viral. More recently, stream boosts have come from TikTok influencers with large followings like Addison Rae and Charlie D’Amelio, who have surpassed the 70k followers. You could still listen to the track via the streaming service embed above.Social media has played an important role when it comes to songs going viral and getting thousands of streams. Watch popular content from the following creators: lilmarkm256(lilmarkm256), Griseli (i), Bri(missbricosplay), LD and Trell(ldandtrell), Griseli (i). Note: The audio for The ARTery's music premieres comes down after the track is released. im in love with benjaminfranklin 31.8Mviews Discover short videos related to im in love with benjaminfranklin on TikTok. No one knows better than a TikTok addict how much its users long for authentic human connection - on the app, or off. He knows it’s a little strange to find success on social media with a song about the problems with social media. Weeks before the song’s official release date, teasers for “Stuck” garnered millions of views on TikTok. All he had to do was change “I” to “you,” and suddenly, the song seemed to be speaking directly to its audience. “Stuck” emerged from the realization that his personal experience with TikTok could easily translate to a much more universal feeling of alienation among young social media users. He thinks deeply about how his songs will be received. The focus on writing has stayed with him. … Maybe you would possibly be good at songwriting.’” “And then, I think it was like halfway through high school, my mother pointed out to me, she was like, ‘You know, although you love dancing, one of the strongest things that you're good at in school is creative writing assignments. “Originally, I was just a dancer,” he says. The Massachusetts musician credits his mother with this discovery. TikTok video from Tik Toker (lilmarkm256): 'I’m in love with Benjamin Franklins '. The way Kwaku tells it, he has always had a knack for writing songs that stick in your head. I’m in love with Benjamin Franklins 14.4K Likes, 62 Comments. With the help of his friend Spenser Edmund, a producer in LA, he transformed a mostly acoustic creation by Zbeatz into the foundation of “Stuck,” a shimmery, downtempo vibe that sits in the sweet spot between euphoric and yearning. So, he decided to put his experience into a song. “She was like, 'You didn’t get on TikTok to be a TikToker,'” he says. One of his friends noticed the toll it was taking on him. “I started to feel this pressure and anxiety that every video had to blow up, and if it didn’t blow up, I’m not a good artist or content creator and people don’t like me, and I should just give up,” Kwaku says. (The latest count: 58,800 and growing.)īut the newfound success had its downsides. Soon, he had more followers on TikTok than anywhere else. His manager had been bugging him to try the video-sharing app for years, but it was the boredom of pandemic life that propelled him to the platform. It all started when the 26-year-old started using TikTok during quarantine. The cover of Kwaku's album "Stuck." (Courtesy) But Kwaku says that, in fact, he wrote the song about himself. “Stuck” could easily be addressed to one of them. “And I think sometimes you hate yourself cause you’re stuck to your phone/ I miss when all of your thoughts were your own.”įrom the sibling who scrolls through TikTok over dinner to the friend who presents an idyllic life online but is secretly depressed: we all know someone with an unhealthy addiction to social media. “You love posting all your pictures when you’re down and feel alone,” he sings over a bright acoustic guitar sample. The singable hook to Kwaku’s “Stuck” conjures an image familiar to anyone with a smartphone.
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